Diwali is the five-day celebration of lights, celebrated by a large number of Hindus, Sikhs and Jains over the world. The celebration, which matches with the Hindu New Year, celebrates fresh starts and the triumph of good finished malicious and light finished haziness. The actual day of Diwali is traditionally celebrated on the festival’s third day, which this year falls on Thursday, October 23. The festival usually falls between the middle of October and the middle of November, although this is decided upon by the Hindu lunar calendar. While each faith has its own reason to celebrate the festival, one of the most popular stories told is the legend of Lord Rama and his wife Sita returning to their kingdom in northern India from exile after defeating the demon king Ravana in the 15th century BC.
How is Diwali celebrated?
The festival is marked by large firework displays, to remember the celebrations which, according to the legend, took place upon Rama’s return as locals set off their own version of fireworks. Those celebrating the festival also light traditional earthen diyas (candles) and decorate their houses with colourful rangoli artworks – patterns created on the floor using coloured rice or powder. During Diwali, families and friends share sweets and gifts and there is also a strong belief in giving food and goods to those in need. It is also traditional for homes to be cleaned and new clothes to be worn at the time of the festival.
10 Interesting Facts about Diwali.
1. Diwali is celebrated on the fifteenth day of the Hindu month of Kartika. Hinduism is a major religion of India, and is considered to be the oldest religion in the world.
2. More than 800 million people celebrate this festival in various ways.
3. It is celebrated in honor of Lakshmi – the Hindu goddess of wealth and prosperity.The festival also marks the return of
4. The festival also marks the return of the Lord Rama and Sita after completing fourteen years in exile.
5. Originating in India, Diwali is a celebration of lights. It is derived from the Sanskrit word ‘deepavali’ which means ‘row of lamps’ and represents the victory of good over evil. It also signifies the end of the harvest season and the onset of winter. The words ‘Shubh Diwali or Deepavali’ are exchanged as greetings during Diwali, which mean ‘Have an auspicious Diwali’.
6. The festival signifies the victory of light over darkness.
7. Diwali also plays a significant role in Sikhism. The foundation stone of the Golden Temple was laid on the day of Diwali in 1577. Sikhs also celebrate Diwali, as it marks the release of their gurji – Guru Hargobind Sahibji – and 52 other kings and princess of India that were made captives by the mogul emperor Shah Jahan.
8. The total cost of the firecrackers exploded in Diwali is estimated to be around one billion dollars. This is a significant amount of money.
9. Diwali is the 5 days Hindus festival, it is not celebrated in India only but also it is celebrated in Trinidad & Tobago, Myanmar, Nepal, Sri Lanka, Mauritius, Guyana, Surinam, Singapore, Malaysia and Fiji.
10. Playing card games during Diwali is believed to bring good luck and prosperity in the year ahead.
A bobblehead also known as a noder, Bobblehead a kind of collectable toy or doll. Bobblehead’s head is always oversized as compared to its body. This collectibles’s neck gives this doll a unique identity because its head is connected to the body by a spring or hook in such a way that a light tap will cause the head to bobble.
Why bobble in trend ??
Bobblehead is unique, attractive and demanded here is the reason why people love it.
- A unique gift:-
It’s amazing when you gift this bobblehead to somebody because it gives very funny looks and people compile to smile automatically.
- Bobblehead on your car dashboard:-
When you put a bobblehead on the car dashboard Its gives a very funny look when the head of the doll start tapping.
- Collect it as a Hobbie
People collect stamps, Coins, Cards, dolls, action figures & Bobbleheads. For example, if you are a fan of Spiderman then you would like to collect all the things which are related to Spiderman so Bobbleheads very unique in terms of collection.
- Bobblehead on study table
- Personalized Bobbleheads
Personalized Bobblehead is a custom-made bobblehead from the photo. Even you can make your own bobbleheads through the photo.
The customized bobblehead is the perfect gift for any occasion, For example:- Sometimes we get confused to the birthday gift for the birthday boy, so in that case, you can gift a birthday boy custom bobbleheads, you need only a photo of the birthday boy. It’s amazing !!
Not even you can décor it but also its provides unique methods to celebrate or remember the special occasions like marriage anniversary, Birth day etc.. Bobbleheads are funny, interesting and original collectables, making them the best gifts you can offer to a special person. They are perfect to give as gifts or to spice up a dashboard or office desk. They always bring a smile or a laugh.
Everyone loves bobble head dolls, especially custom ones. The bobble head is assembled doll. , actually, the body and head attached by a spring which gives a very funny. These funny looks of a bobble heads makes your presence in the birthday/ anniversary momerable.
Here are some reasons why custom bobbleheads make unique birthday/ anniversary presents:-
1. For costom Bobbleheads you can use your own image:-
Your bobblehead can have a face which looks just like your recipient or you can say a clone. This is a memento they will keep forever. Most of the people now able to decide gift. So, in that case, Personalized bobbleheads can be a unique one.
Choose different sizes, styles and clothing
These are completely customized so you can get the look perfectly. You can choose from various statures and pick their eye shading. If you like you can add optional extras such as hats and glasses.
They will have never received anything like it
If you give a custom bobblehead it will be something they have never received before. This is going to be the talk of the party and will be the quirkiest gift they get for their birthday this year. Every time they see their head bob, bob, bobbing they will smile as they think of you.
You can include a Text message
You can add a text message to the base, or dress for a customized touch. While this is a fun and remarkable though – it can be sentimental too. Say something funny, or something heartfelt. The choice is yours! If you are looking for a birthday/ anniversary then Custom bobbleheads are the best choice.
Started from small room back house, tried various skill sets required for painting, learned about the materials, learned modeling, sculptures, market trends. Wowheads started producing caricatures for an export brand, later got order from Adlabslmagica and then never turned back as far as experience and production capabilities are concerned. In a rich range of clients served completed many orders for brands like Chumbak, tinkle Merchandize, Mafia murdeer, Hike Google, SAP, IIFl and many more.
Recently we got into licensing of characters so that we can harness our brand, associating with the characters we can actually direct our brand, our concepts and our vision onto the shelves, memorabilia and decors of Indian masses.
Once Wowheads started coming onto the marketing fronts and attended couple of events, we are proud to find heartwarming responses even from top media groups and big applauds from clients. Got published articles in “The Hindustan Times”. “The Week” and “The Times of India”. Footfall on Wowheads websites and our social media Pages of Wowheads have increased multiple times.
Wowheads initialed a very niche segment called Collectibles, which were really unheard off, around 3 years back, We target the youth and adult section of Indian markets, who wants to feel thee idols, favorite movie stars or even gods. We include all sort of miniatures, sculptures, Caricatures, memorabilia and artifacts in it, mainly known as Bobbleheads, Action Figurines, busts, fridge magnets and souvenirs,
Wowheadsfaced a very tough challenge as in to educate market about the products, finding potential shelf spaces and sales pitch points. Challenges We faced due to Limitations in terms of product strength, Lack of Indian skilled labor, Limitation in getting right process despite giving highly detailed, unique and highly handcrafted products, improper cash flow and payment process by the Indian markets.
But now grace of god, we are getting proposition from heavy licensors like Disney, Marvel, Turner Int and HBO movies, various football, cricket clubs and professional sports leagues. For out state of the art customized bobbleheads, officially we have launched 6 months back during a major event, now we are getting very good response from interested franchises models and various international players also willing to rope in for the same. Now we are into the stage of expanding ourselves, hence after sometime, we are also planning to approach VC funds for Series A funding.
Thoughts on Retail sector:-
Since our products are very niche, creative, fragile and little premium, we believe in retail sector more, especially mall culture and hyper markets. Our products are more of an impulse purchase, once you feel the product, see details and find relevant sizes, opportunities of conversions becomes really high. Indian organized retail sector is increasing day by day. More and More cities adding to modern trade, hence the huge scope of retails to excel and make a mark of themselves. Initially, couple of years back it was just 7%, has now increased 15%by last year. After demonetization, it is further expected to increase up to 32%, which is significant. Ease of payment in retail, more choices, feel the products, impulse purchase and right visibility of products, is what makes our retails more appealing and better result oriented.
Interesting name and story:-
Wowheads, Basically as per profession, many names come to our list of planning like wacky backy, dobble wobble zigzag etc. But we wanted to name something simple and short, plus meaningful and relevant.
Heads are what we make the best, we are more towards characters, their likeliness either in the form of caricatures, realistic or semi real. Our 90% recipe of the brand is the head, so that’s what complement our profession.
WOW is a mirror image of MOM, who is more related to a creator. We feel proud mentioning that we started likeliness, concept heads and characters based designing on mass levels in Indian markets. That’s how we related WOW to our name. It also says World of wonders, which means we create wonders in our workshop, you can find only crazy concepts, innovative products and unique designs at our workstation.
USP of the brand:-
Wowheads has aim to reach out to the unique market of fans, followers and companions by targeting characters, idols, mythology or personalized in the form of miniatures, sculptures and memorabilia.
We have a cutting edge over concept designing and production, focused on same we have tied up with all major licenses in the market and reaching out to the every possible corner of Indian markets via modern trades.
Training and support to Franchisees:-
Wowheads offers onsite training support to the franchisees regarding setup installation, inventory handling, product knowledge, key features, our background and upcoming possibilities. During franchises creation, we personally attend the meetings and interactions with store managers and try to bring all relevant and possible questionnaire regarding Wowheads and products.
We have 24*7 franchise support division where our executives are available remotely to each and every query or complaints of Franchises staff during customer handing.
Expansion plans and future prospects:-
Wowheads is more inclined towards new characters and innovative products, hence we are inclined to put more licensed characters and brands on board so that we can increase our reach to the massed.
We are planning to increase our visibilities and more sales pitch points, we have 2 franchise stores and targeting to achieve only 20 franchise stores PAN India in 2017, with selective cities. We have a very economical (below 5 lakhs) and effective franchise policy where minimum investment, no royalties/registration, low payback time and operating revenue from day 1, are the keys high lights of our plan. We are more keen on making 20 success stories with franchisees this year rather than making 50 franchisees and act as distributors.